Fresh Baked Pastries & Coffee & Tea

Welcome to ASA Cafe Bakery, where we bring the tastes of Japan and the cozy vibes of Kissaten culture in Downtown San Diego's East Village. "Asa" holds a dual meaning of morning and "greeting with tea" in Japanese, reflecting our mission—to embrace each day by extending a warm greeting with beautifully brewed tea to our community.

At ASA Cafe Bakery, we take pride in sharing the unique and innovative Japanese bread culture with our San Diego community. From perfectly flaky pastries to soft-pillowy buns filled with delightful surprises, each bite will resemble a taste of a calm morning in Japan.

Beyond morning pastries, we also celebrate the Kissaten culture throughout the day – a cozy environment that is perfect for gathering with friends and family. Every sip of our freshly brewed coffee and Japanese tea, paired with our savory sandwiches and delightful desserts, we aim to share with you a peaceful moment in the midst of a busy day.

Whether you're a seasoned connoisseur of Japanese cuisine or a curious soul eager to explore new flavors, ASA Cafe Bakery is here to surprise you every step of the way. 

 At ASA Cafe Bakery, we select the finest ingredients sourced from Japan. Our flour is imported from Japan, renowned for producing the highest quality wheat that creates the ultra-soft texture of our milk bread. We also partner with local coffee roasteries around East Village to support San Diego's vibrant coffee culture. To complement the experience, our 100% organic teas are imported from the premier tea-producing province of Shizuoka, Japan. We prepare our tea using techniques deeply rooted in the traditions of the Japanese tea ceremony, creating a rich texture to capture the full essence of the flavorful tea leaf 

Yuto Hikosaka, a passionate baker, graduated from a prestigious bakery and confectionery school in 2012, specializing in bread-making. Recognized for his exceptional talent, he was scouted by his professor to join his bakery immediately after graduation. Yuto further honed his skills at renowned bakeries in Nagoya and his hometown of Hamamatsu, gaining experience at establishments with nationwide acclaim.

In the fall of 2023, Yuto opened Asa Bakery Café, which quickly became a beloved spot with lines forming every weekend. His diverse offerings, ranging from traditional anpan and croissants to artisanal hard breads, stand out not only for their incredible taste and texture but also for their beautiful presentation and unique creativity. Committed to making safe, additive-free bread, Yuto continues to captivate a growing base of loyal fans in San Diego.