Our Story

Welcome to ASA Cafe Bakery, where we bring the tastes of Japan and the cozy vibes of Kissaten culture in Downtown San Diego's East Village. "Asa" holds a dual meaning of morning and "greeting with tea" in Japanese, reflecting our mission—to embrace each day by extending a warm greeting with beautifully brewed tea to our community.

At ASA Cafe Bakery, we take pride in sharing the unique and innovative Japanese bread culture with our San Diego community. From perfectly flaky pastries to soft-pillowy buns filled with delightful surprises, each bite will resemble a taste of a calm morning in Japan.

Beyond morning pastries, we also celebrate the Kissaten culture throughout the day – a cozy environment that is perfect for gathering with friends and family. Every sip of our freshly brewed coffee and Japanese tea, paired with our savory sandwiches and delightful desserts, we aim to share with you a peaceful moment in the midst of a busy day.

Whether you're a seasoned connoisseur of Japanese cuisine or a curious soul eager to explore new flavors, ASA Cafe Bakery is here to surprise you every step of the way.